“Viral” was not something that has had a positive connotation for me — it brought to mind ill-covered sneezes, noisy nose-blowing and wadded-up tissues. That is, until I finished reading “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves” by Adam Penenberg. Apparently, being viral is not only a good thing, it’s the key to self-sustaining success in the digital age.
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The Daily Yonder had an interesting post last week: “Do Rural’s Best and Brightest Back Away?” The post discusses a new University of Michigan study that found that rural students are less likely than suburban or urban high school graduates to attend the nation’s top schools.
It presents one side of the mixed feelings that many in rural areas have as they watch their local high school graduation ceremonies this time of year — on the one hand, we worry about whether our graduates are as well prepared to succeed in …
“Viral” was not something that has had a positive connotation for me — it brought to mind ill-covered sneezes, noisy nose-blowing and wadded-up tissues. That is, until I finished reading “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves” by Adam Penenberg. Apparently, being viral is not only a good thing, it’s the key to self-sustaining success in the digital age.
We are journalists of the print generation. We admit that. We love designing for the printed page, and the way reading from a newspaper or magazine involves holding a tangible thing in your hands, and the fact that you can drink coffee while reading the morning paper without worrying about spilling on expensive technology.
And yet, the media world is drifting away from the printed page: Newspapers are shrinking in physical size, and some have given up their print versions altogether. Many magazines have folded.
We recognize that an online presence is …
The name means different things to different people — which I hope is the sign of a name that will have widespread appeal.
I (Heidi) came up with the name in brainstorming session some years ago when I was thinking of a name for a magazine that would promote rural revitalization. It’s based on the idea of fire as a catalyst for new growth on the prairie — it is destructive, that’s true, but the life that comes after it is more verdant than what had been there before. But then …